How To Get New Customers Without Trying Too Hard
It's better not to look for quick marketing fixes, but settle in for the long content game. Here's a story about someone who showed me why. Some years ago, in the blazing heat of a South China summer, I decided to walk up to a temple. It was a good two to three-hour hike. ‘Moderate to Difficult’ is how I think the guidebook described it. All the way up, I was shadowed by a hawker. She wore only flip-flops, a grubby Harry Potter T-shirt and shorts. “I’m Chen,” she said. “It me